Resources

This article presents motivations behind fan-lead marketing and promotionional endavors undertaken by BTS's fandom ARMY. These fan-lead initiatives represent efforts towards a common goal, where success, whether it comes in the form of money or not, is a gift of gratitude and a show of mutual understanding from fans to BTS.

This video examines the VICE documentary titled "K-Pop Machine" and Western media coverage of K-Pop.

Liu reflects on stereotypes involved in American music awards categories with a particular focus on what BTS has experienced.

This article discusses BTS's use of original content, such as RUN! BTS, among others.

The Rhizomatic Revolution Review [20130613] (R3) is an online, open-access, peer-reviewed journal focused on the impact of BTS. R3 acknowledges that academic work does not exist in isolation.