The Astonishing Duality of BTS
Media Coverage
Cruz reflects on BTS's 2020 with a year-in-review that includes an interview with the group.
Lenika Cruz
2020
Thanks to BTS, the Start of the Youth Psychology Class
Books
Using BTS' music to introduce various psychological theories to the youth to help understand themselves better, the cycles of life, and how to navigate this world., BTS 덕분에 시작하는 청소년 심리학 수업 is only available in Korean.
Hyeon Gyeong Kim
2020
SUGA “I'm grateful that there are still unvisited areas in the world of music”
Official Content
Suga's comeback interview for the BE album.
Myungseok Kang
2021
Success Story: How Storytelling contributes to BTS’s Brand
Journal Articles
To investigate BTS’s storytelling strategies, this article breaks down how stories permeate BTS’s content, from music and videos to the Bangtan Universe and documentary films. The importance of transmedia storytelling and participatory audiences is also examined.
Courtney Lazore
2021
Soul in Seoul: African American Popular Music and K-pop
K-Pop
This book examines the most important and often overlooked aspect of K-pop: the music itself, demonstrating how contemporary K-pop references and incorporates musical and performative elements of African American popular music culture as well as the ways that fans outside of Korea understand these references.
Crystal Anderson
2020