%402x.svg){kind=icon}
%402x.svg)
Resources
The library is regularly updated with the latest resources. Some entries have been sourced from the BTS Syllabus project.
An Analytical Overview of BTS’s Map of the Soul: 7 Promotional Strategies
Journal Articles
An analysis of the advertising campaign for MOTS: 7 that touches on the mission statement and the values of Big Hit Music, BTS's agenda, integrated marketing efforts of the campaign, and the polysemy of its messages.
Vasileviciute, L.
2020
Analyzing the Reasons for the Global Popularity of BTS: A New Approach from a Business Perspective
Journal Articles
This paper analyzes the reasons for the global popularity of the Korean boyband BTS by utilizing a framework derived from a business approach.
Park J. & Kim Y. Y.
2020
Apoia.se do BAA - Who's the King: Uma coletânea de análises sobre a Mixtape D-2
Videos
B-Armys Acadêmicas
2021
Armed in ARMY: A Case Study of How BTS Fans Successfully Collaborated to #MatchAMillion for Black Lives Matter
Journal Articles
To better understand factors of fandoms’ collaborative success for arguably unrelated social goals, the researchers conducted a survey focusing on ARMYs’ perceptions of their fandom and their social effort.
Park, S. Y., Santero, N., Kaneshiro, B., & Lee, J. H.
2021
Art, Architecture & Scenography, Proposal for MAP OF THE SOUL: PERSONA
Juliana's final graduation work (TFG) to obtain a Bachelor of Architecture and Urbanism focused on developing a repertoire to create a tour stage set proposal inspired by MAP OF THE SOUL: PERSONA, BTS group's musical album.
Juliana Follador