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BTS’s ‘Butter’ Scores Biggest Song Debut In Spotify History
Media Coverage
BTS’s “Butter” has officially been out for one week now, and to the surprise of absolutely nobody who pays even remote attention to pop music, it has gotten off to an explosive start on streaming services, posting the biggest seven-day streaming total in Spotify history—sort of.
Rolli, B.
2021
Fueled by BTS and K-pop, South Korea’s IP Economy is Thriving
Media Coverage
IP assets related to K-pop and entertainment have been among the most standout investments in South Korea. And overseas companies are investing too?—? Netflix, for example, is investing around $500 million in South Korean drama.
Ribeiro, A. C. & Silveira C.
2021
BTS is Giving K-pop the U.S. Breakthrough It Deserves
Media Coverage
How this seven-piece became the world’s biggest boy band, according to fans and experts.
Myers, O.
2017
More than 1 million people watched the U.N. General Assembly online — when K-pop band BTS took to the podium
Media Coverage
More than 1 million people watched the U.N. General Assembly online — when K-pop band BTS took to the podium.
Lee, M. Y. H.
2021
BTS' V on His Upcoming Mixtape, His Love of 'The Godfather,' and Being a 'Secret Member'
Media Coverage
"When they said I was a hidden member, I actually thought I'd been cut from the team," V says.
Hiatt, B.
2021