Resources

Durante a pandemia, a popularidade do grupo sul-coreano BTS cresceu ainda mais, quebrando recorde de reprodução de MVs e músicas no K-Pop. Mas nada disso foi por acaso. Esses resultados, o efeito da Onda Hallyu, a saúde mental dos fãs e a pandemia estão conectados. E é disso que falamos na primeira parte do mini documentário Life Goes on com BTS, produzido como trabalho de conclusão do curso de jornalismo da UFSC por Isabela Martins e Saori Almeida.

"K-Pop Lyrics Helper" hosted by Kim Tae-won who is a part of the legendary rock band, Boohwal & Kang Seung-yoon analyzed BTS' song 'Spring Day.'

An introduction to the Korean boy band BTS.

"Together, they have subverted a Western music industry whose archaic practices are often rooted in racism and xenophobia and redefined what a Korean pop act can achieve on the U.S charts” - Bryan Rolli

2020 began with a bang for the Korean pop group, BTS. But, as the pandemic worsened, BTS and its powerful fandom called ARMY had to shelve their plans to gather on the group’s tour, forgoing the excitement of the mass spectacles that have become a feature of live, K-pop performance. Instead, the group’s international fandom was left to cling to the digital intimacies that the group has fostered through a steady and robust stream of social media content on Twitter, VLive (South Korean tech company Naver’s celebrity live-streaming app), and the proprietary fandom platform Weverse, developed by the group’s management company Big Hit Entertainment. The period of pandemic self-isolation has not only heightened digital connections between fans and their favorite groups, but has also brought new initiates into the fold.