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BE is the latest album from Korean boy band BTS, making it their fifth record to top the U.S. album charts in two and a half years. Along with their earworm Dynamite, BE feels like a milestone in BTS' career, which has yielded billions of dollars and one of the world's most intensely devoted fan bases.

As COVID-19 has reshaped so much of our daily lives we wanted to shed some light on the potential that social media holds as a bridge between philanthropy and donors. We are fortunate enough to get to sit down with the philanthropic organization One in An Army and talk about how they leverage social media and how a simple hashtag helped them raise $1.4 million in 24 hours.