Resources

To better understand factors of fandoms’ collaborative success for arguably unrelated social goals, the researchers conducted a survey focusing on ARMYs’ perceptions of their fandom and their social effort.

This paper analyzes the reasons for the global popularity of the Korean boyband BTS by utilizing a framework derived from a business approach.

This study used text mining of 100,000 comments left on YouTube videos to analyze people's thoughts regarding BTS.

An analysis of the advertising campaign for MOTS: 7 that touches on the mission statement and the values of Big Hit Music, BTS's agenda, integrated marketing efforts of the campaign, and the polysemy of its messages.

This research explored the critical discourse analysis of RM's speech at the launch of Generation Unlimited, at the UN General Assembly in 2018. The framework of analysis was based on M.A.K Halliday theory, Systematic Functional Grammar (SFG). This CDA study was employed to reveal the language, ideology & power. The data was collected from RM's 6 minute speech & was analyzed qualitatively.