Resources

This case study research analyzes the cross-artistic project Connect, BTS and its relationship to transmedia branding, meaning-making and spatiality.

A comparative analysis of T.S. Eliot’s poem, “The Love Song of J. Alfred Prufrock” and songwriter from BTS, Kim Namjoon’s song, “Intro: Persona” in the context of psychoanalyst Carl Jung’s theories of persona and shadow as it applies to well-being and self-acceptance.

This article examines the use of BTS's work in an English classroom, presenting results that demonstrated students' "new understandings of the relationship between texts, people, and knowledge on a global scale."

This paper examines BTS' performances from 2015 to 2018, ranging from the narrative in their songs and albums, musical performances (recorded and live), and a documentary show to their use of social networks. This examination argues how the actor-network of on-stage and off-stage performance is created when some aspects of their off-stage personality pervade into their on-stage personality.

This article analyzes the communication delivered from BTS to study the websit and platform where "BangBangCon: The Live" was held to initiate debate about alternative ideas for marketing strategies with live streaming music performances.