Resources

This article analyzes BTS's 2015 music video for the song 'Dope' and argues that K-pop music videos draw on establilsiehd genre conventions to facilitate the global commercialization of the artists.

This article describes how fandom organization on visibly hierarchical social media platforms differs from rhizomatic social media platforms. It discusses how Reddit’s hierarchical structure controls the flow of information into digital Anglophone K-pop fandoms.

The focus on this study is the form of Bangtan Boys (BTS) fans participatory culture in Indonesia through social media twitter in order to build the Bangtan Boys (BTS) brand.

This article aims to analyze the BTS phenomenon, as group and brand, from the SWOT Matrix.

This article examines Connect, BTS with regard to its efforts aimed at challenging the cultural climate between contemporary fine art and pop music.